sleekness, strength & elegance
The New Zealand falcon, or kārearea, embodies sleekness, strength, and elegance, aligning perfectly with our brand's essence. It symbolises our commitment to providing sophisticated, high-quality attire that empowers individuals to express themselves confidently, while being kind to nature.
The kārearea's connection to New Zealand's landscapes and rich biodiversity resonates deeply with us & our customers. By incorporating the endemic NZ falcon into our icon and company, we contribute to the resilience and sustainability of this remarkable species, which is especially important given that only 5,000–8,000 kārearea remain today.
The Kārearea Falcon Trust was founded in 2008 by a small group of visionaries to secure the future of the kārearea falcon in Aotearoa. Today, their dedicated team works tirelessly on rescue, rehabilitation, restoration, and release efforts to revive the kārearea falcon population.
